Vision and Values


Our vision serves as the framework for our strategy roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth for our customers and our company:

Our vision is to improve our customers performance through safer, more efficient and faster operations.

Our vision is built on the following five key elements:

  • Customers: We aim to always serve our customers’ needs and interests and be their long-term partner in improving their operational performance and safety
  • People: Be a great place to work where people are inspired to be the best they can be
  • Partners: Nurture a winning network of customers, re-sellers and suppliers, together we create mutual, enduring long-term performance values
  • Profit: Maximize long-term return to share-owners while being mindful of our overall responsibilities
  • Productivity: Be a highly effective, lean and fast-moving organization


Our values serve as a compass for our actions and describe how we behave in the world:

  • Leadership: The courage to shape a better future, a better company and a better world for our customers
  • Collaboration: Leverage collective genius and the power of good teamwork
  • Integrity: Be realistic, be fair, be ethical
  • Accountability: If you are part of the process, you are always accountable for the outcome and results
  • Passion: Committed to our work and team in both heart and mind
  • Quality: What we do, we always do well